Work

HotHouse delivered a practical solution to Toyota's need for a mini-site showcasing its advanced hybrid technology. Highlighting Toyota's history of innovation and environmental commitment, the Toyota Hybrid Synergy Drive site provides news updates about HSD, Prius and the upcoming Australian-manufactured Camry Hybrid, along with interactive tools that compare Prius' fuel and emission savings to other Australian vehicles and bust the common myths around hybrid cars.

View the Hybrid Synergy Drive website here

We analysed the goals and motivations of Aussie's online customers and created a website structure, navigation model, page layouts (wireframes), content plan and copywriting, used as blueprints by Aussie's front-end design and development team. The new site presents Aussie's products in an engaging and easy-to-use format, with copy optimised for reading online and SEO. We helped Aussie increase value by writing objective and in-depth guides for home buyers, sellers and investors.

View the Aussie website here

HotHouse took the campaign line for Yaris - "Clever enough to be almost anything" - and used colourful animation to get the message across that this small car is packed with features customers expect only from much larger models. Simple, search-engine-optimised descriptions and a prominent call to action leads customers to take the next step toward purchase.

View the Yaris site here

Our design solution for RAV4 used a 'browser within a browser' and high-res animation to extend RAV4's brand message "Get outdoors" from traditional media onto the Web. The new RAV4 leaves the sealed road of one browser and drives out into the great outdoors. Multiple menu structures make it easy for customers to get more information or take action to further explore Toyota's mid-size SUV.

View the RAV4 site here

HotHouse's widget solution lets clients create, distribute, track and monetise widgets through the social web. Our powerful widget for Melbourne-based band The Galvatrons lets fans view upcoming tour dates, play a music video and download the band's new track free in return for opting in to the CRM database. The content can be distributed, tracked and virally shared across 80 social destinations, including MySpace, Facebook, Wordpress, Twitter, Digg and del.icio.us.

View the widget here

The All New Prius is the face of Toyota's brilliant engineering and it offers a glimpse into Toyota's view of the future. For the first time, it establishes hybrid as a premium model in the Toyota range. HotHouse designed a clean and effective website to support the launch of the All New Prius and to showcase its innovative engineering, technology and design.

View the All New Prius site here

OurPatch, a network of websites for rural and regional Australia, helps business and community groups promote their activities on the internet with easy-to-use tools. Using Ruby on Rails, this social media-centred network supports more than 25 bloggers delivering regular content along with UGC including local business reviews and comments. All OurPatch content is available via RSS and mobile, and we've integrated a registration system that leverages existing social media memberships.

View OurPatch here

We built a sophisticated new car configurator for Australia's top-selling car company that's unlike anything available in the global marketplace. Leading information architecture and usability puts prospective buyers fairly and squarely into the centre of the design, letting customers build a car to their exact specifications, from interior and exterior colours to specific options and packages - defining what they are looking for in a way that makes sense to them.

View Build and Price your Toyota here

Toyota's m-site, developed to coincide with the launch of the iPhone and accompanying buzz, has had more than 15,000 visitors. We also built a dealer locator tool that can be downloaded from iPhone's 'App store' - a user enters their postcode and the nearest dealer's details are supplied, including map and directions from their current location. They can click to call or send an email for direct dealer contact.

Visit the Toyota m-site here

When we set an initial target of getting 5% of HCF's transactions online, their consultants said, "You'll be lucky to get 2%". In year one, we reached 10.1%, and we're currently at 17%. Our partnership with HCF saw online sales increase by 437% a year. Behind the website is a comprehensive technology platform; we not only built a website for HCF - we built an entire online solution.

View the HCF website here

Emerging Australian star Lisa Mitchell's website is a key platform for engaging with her fans. Leveraging the central platform we built for Warner Music, we gave Lisa tools that let her blog about her experiences in the music industry, share photos from her Flickr stream, sample recent audio tracks, show videos, view touring information, click to buy her music and, importantly, support her social networks including LastFM, Bebo and MySpace.

View the Lisa Mitchell site here

With more than 300,000 members and 65,000 website visitors every day, TheHairstyler.com is one of the most popular hair care and hairstyle advice websites in the world. HotHouse is redesigning Hairstyler's website using contemporary open source web framework Ruby on Rails, and an open source social networking platform providing a community environment with functionality including activity feeds, profiles with photos and comment walls, discussion forums, blogs and messaging.

View TheHairstyler.com here

i7 was the interactive arm of Channel Seven, one of Australia's largest TV networks. The i7 Olympic site was delivered in 6 weeks from engagement to completion, with HotHouse working with clients from four corners of the globe and different time zones. Other companies with a similar challenge have regularly taken more than a year to deliver the same results.

We won the Unwired account through a competitive pitch and went from workshop to site launch in 21 days! Using our patent pending methodology we created a set of wireframes and converted them into a workable blueprint. This allowed key stakeholders to quickly grasp usability and functionality, dramatically reducing pre-production phase allowing us to create a branded site that functioned just like the Unwired promise...No wires, No wait, No worries.

View the Unwired site here

As MYOB aggressively pursued growth around the world, its website evolved in an ad hoc manner, leading to different departments managing many disparate websites around the world. HotHouse's User Experience team consolidated and future-proofed the web presence. Balancing business goals against user needs, our new information architecture and country and language-independent templates provide consistency but still allow flexibility to tailor each site to its specific country and language.

View the MYOB site here

OnceOnline is a unique bill payment system allowing households to pay their bills through a central account in one monthly payment. Along with advertising, website and banner work, HotHouse devised a strategy focussing on creating broad-based original content that educates, builds trust and has lasting interest. In tune with today's always- on consumers, content was created in a range of media including written articles, podcast interviews and current affairs-style video.

View the OnceOnline site here

HotHouse helped MYOB realise its vision of providing resources to help small businesses make the most of opportunities. We built a platform for content, tools and business advice from experts and small business specialists, filtered by business life cycle or content area. By providing Australian small business owners with a free, individually-tailored online resource, MYOB is connecting with customers and delivering valuable content rather than traditional marketing messages.

View the MyBRC site here

The challenge for this creative design project was to create a dramatic change to the look and feel of Toyota's website while retaining the current taxonomy/page hierarchy. Combining a move to 1024 pixel width pages with variable header sizes and a colour palette to reflect the brand's high technology credentials, the result was a high-impact visual shift for toyota.com.au.

View the Toyota site here